Invisible Protection

Invisible Protection

Stone chips. Bug bites. Road debris. After all the hours of painstaking detailing, the prospect of subjecting the shiny finish of one’s truck to the harshness of the highway is enough for some enthusiasts to keep their rides in their garages.  ...
Career Transition

Career Transition

When Matt Lifter’s job at Handleman imploded and he was left without a job, he decided to start his business. He started his business at the end of 2008, which was tough because that was when the economy suffered the downturn.
AUTO WEEK – It’s in the Details

AUTO WEEK – It’s in the Details

Detailing a car, new or old, takes patience, practice, prod­uct and a lot of time. “Our Ultimate Spa package takes at least a day to complete,” says Matt Lifter, owner of Motor City Auto Spa in the Detroit suburb of Royal Oak, Mich. “Our underbody...