

Royal Oak-based Motor City AutoSpa to Open Second Location
Motor City AutoSpa in Royal Oak, a vehicle detailing and paint-protection company, is slated to open a second location on Feb. 21. The new climate-controlled facility will also be in Royal Oak at 4300 Delemere Court (near Coolidge Highway and Normandy Road). The new...


Auto Detailing Success
Matt Lifter started motor city AutoSpa two years ago after the company he worked for closed. His family and friends helped to renovate an 80-year-old building in Royal Oak and transformed it.


Celebrating 4 Years of Business
Motor City AutoSpa opened for business 4 years ago in a renovated building in Royal Oak. As Matt Lifter, owner, celebrates his anniversary as a successful small business owner, he reflected on the challenges and experiences that have contributed to Motor City AutoSpa...


Spotlight on Business
When you need to rejuvenate your body, you make an appointment at the spa, so when you want your car rejuvenated, you also need to take it to the spa- Motor City Auto Spa.


Auto Oasis
Lifter graduated from Troy High School and got a technological degree in graphic arts at Oakland Technical Center in 1991. Joining the Handleman Co. shortly afterward, he spent 15 years there, getting promoted eight times while working in distribution, merchandising...


Recapturing Moments
Among serious car buffs there are few pleasures in life that can rival the sight, smell and feel of a new car purchase. Motor City AutoSpa, an automobile detailing company specializing in exterior and interior work for all types of vehicles, is in the business of...


Invisible Protection
Stone chips. Bug bites. Road debris. After all the hours of painstaking detailing, the prospect of subjecting the shiny finish of one's truck to the harshness of the highway is enough for some enthusiasts to keep their rides in their garages. ...


Career Transition
When Matt Lifter’s job at Handleman imploded and he was left without a job, he decided to start his business. He started his business at the end of 2008, which was tough because that was when the economy suffered the downturn.


Awards and Certifications


Auto Spa Sketches
Here are some sketches of the Auto Spa building.